When newcomers to Internet Marketing first get involved in the entire process of
creating their own products, designing sales or landing pages and trying to
stimulate enough traffic to make sales, they often get lost.
Losing your way in the Internet wasteland is not a failing on your part, but a
by-product of information overload and a lack of the specific steps you need to
take to accomplish your goal. We've all been there.
This eBook is designed with you in mind, the newcomer to the most critical part
of Internet Marketing...driving traffic to your sites. If you do not understand the
powerful options available to you for generating a traffic flow of interested
visitors, you will not make many, if any, sales.
The entire focus of this guide is how to generate FREE traffic with any or all of the
successful techniques presented here. You are advised to try one method at a
time and not too get scattered trying to tweak and master too many things at the
same time.
The worst kept secret – article marketing.
Writing articles and submitting them to article directories is a simple, but very
powerful and effective way to create interest and generate traffic to your site.
Best of all, it's free.
For years, most successful online marketers and many marketing offline too, have
used article submission as a way to draw attention to their products and send
interested traffic their way.
Basically how it works is that you write interesting (hopefully) articles. You submit
them to article directories for other people to use freely on their sites, blogs and
in their written works. The condition is that they have to use the article as it is –
they’re not allowed to change it – and at the bottom you have included a link
back to your own website, product or blog. When people read the article, and if
they like it, they’ll possibly click on the link and you’ll get free traffic to your
website.
Here's some steps to follow if you fancy giving this a try.
• Before you do anything else, consider your topics for your articles.
If you want to have your articles accepted by the directory admin and
published for everyone to find, you have to have fresh, new content. It’s
fine to use PLR (Private Label Rights) material that you’ve bought or gotten
hold of for free but make sure you rewrite it slightly or add to it. Don’t be
tempted to use it as it comes because it’s highly likely that other people have
bought the same PLR and have submitted it to the same directory.
Unfortunately, there are hundreds, or even thousands, of other people
using the same PLR articles you have. Your goal is to be different than the
rest of the pack, not a clone of the multitudes.
If you have a specific niche you want to promote, pick a topic related to
that particular niche that would interest your readers and write 300-700
words on
that particular subject.
For example: If gardening is your passion, your topics could be:
• Growing vegetables
• Raising roses
• Herb gardens
• 100 things to do with zucchini (make up your own jokes!)
• 100 Garlic secrets
• How to send your garden pests to your neighbor's yard (my favorite)
You get the idea...list everything you know about your passion and you
have the topics for your articles. Don't be afraid to have a little fun with
article topics. Write like you are talking to your neighbor or a friend and
denying that you sent the snail army his way.
If you’re into Internet Marketing, think about what you are selling
online...ebooks, software, memberships...and the benefits of buying your
products. Each benefit could be turned into an article to send you directed
traffic, which is what you want.
Another example: If you are selling ebooks on how to solve a problem,
your articles could have just enough information about that problem and
its solution to make your interested readers want to know more, sp in this
case the link at the bottom of your article would be to a ‘full size’ book on the
subject.
• Do not make your articles one long, fancy ad for your products.
These won't get published.
Newsletter and blog publishers are hungry for new content to present to
their readers. You don't have to reinvent the wheel, but you do have to
rewrite it some to make it interesting and useful to the publisher's readers.
That means:
• Provide fresh looks at old ideas
Not much new exists today that cannot be restated or reordered
to make it a new article with great possibilities for traffic
generation.
The browsing public is starving for information on any topic
imaginable. You can find out what they are looking for in your
niche by using any keyword generator. You will know how many
people looked for your specific keywords last month.
If you plan on using articles to drive traffic to your products,
wouldn't that be handy information to have BEFORE you start
writing articles?
• Offer new solutions to old problems we all share
There's more than one way to fix a stuck drawer, make your car
shine like a jewel, remove the mystery stain on your kid's new
shirt or get better phone service.
Problems are everywhere. We all have more than we need and
the reading public is no different. A list that promises a new way
to overcome everyday hassles is usually warmly welcomed by
newsletter publishers because anyone can relate to the
information.
Be creative and your articles will be appearing all over the
Internet. If you have a humorous story about how you
discovered the solution or had to create it, add it to the article.
Do not write in a technical, stilted manner. Just make sure your
solutions work. If you have enough solutions to the same
problem to make several articles, do it.
• Create a new list of steps to get something done
People everywhere love hand-holding and step-by-step lists of
techniques or processes to make their life easier, especially
when they are dealing with some of the new, popular technical
aspects of the Web 2.0 social media.
These articles are in every article directory and people flock to
them. Most want to know how to master these vague processes
that do so much "wizardry" on web pages.
If you know how to master one of the processes that baffle so
many people, you have just struck article gold. Write a step-by-
step tutorial that starts at the beginning and finishes with a
completed process.
You see examples in your email box all day long with titles like
"5 Secrets To Unlock _______," "Easy PHP Scripts to ______"
or "How to _____."
Read some articles in any directory on your niche topic and get
ideas for new articles on the same subject. Ideas are not
copyrightable and any that pop into your head while you're
reading the competition are yours to use as you wish.
• Share your grandmother's family secret biscuit recipe (ask
her first though)
A lot of useful information and techniques are fading away as
the new generations flock to the "new stuff" like hungry
seagulls on a deserted beach.
